services we offer
We don’t believe that access to high tech, futuristic advertising solutions should only be available to Silicon Valley tech startups and venture capital finance darlings. No, we believe that folks in the ag industry work too hard to not have access to them too. Through a blend of graphic design expertise, cutting edge tech, industry knowledge, and marketing know-how, we give our clients the same attention and competitive edge that other marketing agencies give to their trendy tech clients.
Social Media Management
Social media is the bridge between farms and their buyers. You can’t have customers on the farm watching what you do every day (no matter how much you love them), but you can give them a glimpse of the farm every day via social media. This accomplishes four things.
Firstly, you are getting attention on the Internet, which is a much bigger market than the local community that surrounds the farm. Whereas the folks around you may already know and love you, social media shows you to even more people that probably wouldn’t have heard of you otherwise. Social media also gives your existing loyal customers another avenue to talk about you, meaning all of their friends are seeing you and interacting with you online as well.
Secondly, social media is a highly customizable advertising medium. If you choose to pay for advertising campaigns outside of your regular posts, you can send your ads to anyone, anywhere, for as long as you want, to accomplish any advertising goal that you want. Thirdly, your social media followers feel like they are “in on the secret” of what life is really like on the farm and where their goods are coming from. This creates a relationship where your customers come to trust you more than the competition because they feel like they “know” you because they see you so often. Lastly, because you are able to educate them on what happens on the farm, you are able to educate them on why that is the way you do it, cementing yourself into their minds as the best and most obvious choice.
Social media is a highly customizable, highly effective tool for advertising, PR, and building a large community of loyal, repeat customers. Wielded correctly, it is the bridge connecting farmers directly to their rapidly increasing customer base that keeps them coming back for more again and again. Solutions 2001 is proud to offer the following packages for social media management:
Google Ads
While social media is a powerful tool in getting attention to your business, the only tool that can guarantee traffic to your website is Google Ads. With Google ads, you can create one or multiple campaigns centered around whatever aspect of your business you’d like to advertise and leverage them for maximum effect. Furthermore, because Google collects data, search patterns, and shopping habits from all its users, by using their platform, you can specifically target your ideal customer based on their interests, location, and demographics.
Google Ads is an ecosystem that allows businesses with limited resources to succeed within any budget. We provide businesses with a list of keywords that customers use when searching for a place to shop within a certain industry. For example, if you sell pastured eggs, some keywords might include “pastured eggs”, “local eggs”, and “egg farms near me”. Each of these keywords has a cost per click amount, meaning you spend a certain amount of money every time someone clicks on your ad as “rent” to Google for using their premiere advertising space.
This means if you have a cost per click of $0.25 for each keyword, and $25/ day to spend, your ad will get shown to your target audience 100 times in one day. If you have $5 to spend every day, your ad will get shown to your target audience 20 times in one day. Regardless of your budget, you still get to take advantage of the prime ad spots on the Google homepage and put your business directly in front of your target audience for a portion of their day.
Google Ads is a platform that allows businesses of every size opportunity to get directly in front of their target audience every time they get online.
